There are many ways to get new customers for your computer service business.
While most people are ready to start their businesses they don’t think about how they’re going to market it or, if they do, they figure a website is good enough.
To be truly successful, you need to invest time and money in marketing. In fact, if you’re not actively working for a customer, you’re marketing, whether it’s manning a booth at the local farmers market, calling former customers for referrals, or helping solve problems on social media for potential customers, you need to be marketing all the time.
Important: There is a difference between marketing and sales.
Marketing is about building your brand so people think of you when they consider an alarm system. Sales is about getting money immediately.
Here’s an example: While you’re watching the ballgame on TV, a McDonalds commercial comes on. They’re selling some new, fancy, expensive burgers. Do they expect you to jump out of your seat and go buy the burger now? No. They want you to think of that burger later when you get hungry. That’s marketing.
When you get to the drive-thru and the attendant asks, “Do you want fries with that?” That’s sales.
You need to spend a lot more time marketing now so you can spend a lot more time later doing sales (and gathering the money!).
Online directories to find new customers
You can reach out to potential customers through online directories and classifieds websites. There are many of these websites, and they are a great way to reach many people quickly.
Grab your Google My Business listing and make sure it’s up to date. List your business in every directory you can. Most are free for a basic profile and each one is a link to your website and another place for Google to find you.
Hold informational meetings at local businesses and organizations. This is a great way to get in front of potential customers and show them what you offer.
The goal would be to choose a niche that you want to work with and invite them to meetings that teach them to do things for themselves. That’s right: tell them how to install a new piece of equipment or software or fix their workstation.
This works well.
Do you know how to change the oil in your car? Do you do it? Most of us can, but it’s a hassle so we let the professionals do it. Same principle.
Brochures to find new customers
Distribute flyers and brochures in high-traffic areas. This is a tried-and-true method that still works well today. This is a great way to show them what you can do for them and how you can help solve their computer problems.
Not everyone will grab a brochure, but everyone who glances at it will have another impression, an imprint in their brain of your business and what you do.
Create a website and social media profiles for your business
In today’s world, it is essential to have an online presence for your business. A website will allow potential customers to learn more about your company and what you offer. You should also create social media profiles on popular platforms such as Facebook, Twitter, and LinkedIn. These profiles can help you connect with potential customers and build relationships.
Take part in local events and trade shows
Another great way to get new customers is to take part in local events and trade shows. This will get your name out there and show potential customers what you offer.
A table at a county fair, free items at the local farmers’ market, or a water station at the local marathon can all increase your business’s visibility for very little money.
Advertise in local publications
Another effective method of marketing your computer service business is to advertise in local publications. This can be a great way to reach potential customers who may not be aware of your business otherwise.
There are fewer and fewer local publications, but many people would rather buy local than go to a big box store, especially for services.
Provide free computer advice and tutorials on your website and social media profiles
Another way to market your computer service business is to provide free advice and tutorials on your website and social media profiles. This is a great way to show potential customers that you are an expert in your field and that you will help them solve their computer problems.
Offer discounts to customers who refer new customers to your business
A great way to get new customers is to offer discounts to customers who refer new customers to your business. This is a win-win situation for both you and the customer. The customer gets a discount on their next purchase, and you get a new customer.
The SBA offers number of great ideas as well: 10 Ways to Get New Customers
New customers for your computer service business
The singlme most powerful thing you can do to get new customers and keep the ones you have is to use a CRM (customer relationship management) program, like Optsy, to track contacts, contracts, and more. Learn more about what Opsty can do for you here.
Marketing your business is 90% of what you should do until you’re too busy with work to do it. Then, you need to pay someone else to do it for you. By marketing your business constantly, you’ll find that it will continue to grow.
Marketing is not optional, and it’s not something that most small businesses can afford to outsource in the beginning. Get out there. Promote your business. Then watch your business grow as all the hard work pays off for years.