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In field service, your technicians are generally the first people customers see. If, for example, you are in the HVAC industry, your customers may have talked to you or people from your company on the phone, but they're meeting your HVAC technicians in person. With that in mind, you need to make sure you hire technicians that are also good salespeople, so you can increase sales and keep your customers happy. There are two main areas to consider when it comes to your technicians: how to increase your service revenue and how to hire employees that will help you do that effectively.