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Reducing Customer Pain Points in Field Service

We’ve talked a lot on our Optsy blog about the importance of customer experience, or customer service, or just generally the idea of treating your customers well and making sure they (a) want to keep working with you and (b) might refer you to other potential customers. Customer experience is super-important right now in all facets of business, and it’s definitely at the forefront when it comes to field service -- because the heart of field service is really about interaction with customers. Your techs do this every single day.

Why Your Techs are Your Lead Generation Program

Consider two possible scenarios for your field service management organization: Your technician shows up at a job site. He or she is on-time, has the correct inventory, and gets the job done. The on-site contact mentions something about another problem the company has been having. Your technician agrees to take a look free of charge before his or her next appointment. Your technician shows up at a job site. He or she is about 15 minutes late -- not too much but still late. He or she has the correct inventory, but there are a few questions about customer data and invoicing. The job is finished (good), but the on-site contact hurries your technician out, a bit frustrated. In a way, both situations above are positive -- in each case, first-time fix rate was achieved, and in each case, the job was done and was invoiced. Sure, in Example 2, the client is a bit more frustrated -- but 15 minutes late and a few questions will eventually fade as frustrating elements.

3 Essential KPIs to Track in Field Service

Let’s start with the basics, as not everyone in business knows this (different organizations have different vocabularies): KPIs are “key performance indicators” or, ideally, things you track and analyze. What’s happening with those business elements is ultimately driving the bottom-line success of your business. Think of a well-known company like Amazon. A crucial “KPI” for it is website load time; if the website is taking forever to load, people will go and shop elsewhere. That’s the easiest way to think about it.

How to Attract and Hire Great Technicians

For far too many small businesses, the turnover rate in the field-service industry is exceptionally high. Part of the reason that turnover is so high lies in the fact that companies are simply not hiring the right candidates. From discovering what questions you need to ask to learning how to spot the ideal technician, the following post will help you hire smart in 2016 and the years to come!

Your Technician Is Your Best Salesperson

In field service, your technicians are generally the first people customers see. If, for example, you are in the HVAC industry, your customers may have talked to you or people from your company on the phone, but they're meeting your HVAC technicians in person. With that in mind, you need to make sure you hire technicians that are also good salespeople, so you can increase sales and keep your customers happy. There are two main areas to consider when it comes to your technicians: how to increase your service revenue and how to hire employees that will help you do that effectively.

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