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Growing your small to medium-sized business is important, and one of the ways you can do that is through great field service management. Since your competitors will also be trying to gain market share, grow their businesses, and outdo you in the field, you need a way to get ahead of the game and start offering more than your competition. You can either provide a lower price, or you can provide a higher level of service. While a lower price may entice some people, price things too low and people will question your quality. It's generally better to give excellent quality service — and that's where big data comes in.