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Social media is very powerful, and has changed the sales and marketing games in numerous, noticeable ways. As of this summer, the global population was around 7.5 billion people. 3.7 billion people have Internet access, and of those people, 2.3 billion are on some form of social media. The math shows us that only about 42% of the global population is on the Internet. Among that 42%, 72% percent of people are active on some form of social media.

For many years, Optsy has worked with a variety of small to mid-sized businesses in field services industries, including, but certainly not limited to, HVAC, Plumbing, Electrical, and Construction Services. With our customizable field service management software, we provide solutions that streamline your company’s processes and improve your workflow.

Let’s be honest here. For most of the last 20-30 years, HVAC technician uniforms—along with the attire of other branches across numerous field service industries—have looked something like this:

‘Wearables’ are any kind electronic technologies that can be incorporated into clothing and other accessories and comfortably worn on the body. These wearables are essentially miniature computers that go wherever your techs go, measuring many different types of data that impact jobs performed by your field service industry business. Two of the more prominent, mainstream examples of wearables in recent years are Google Glass and the Apple Watch, and in some ways both of these products have been viewed as failures. There is a genuine concern felt within the field service industry business world that wearable technology in the workplace is merely a trendy, experimental phase, and may not be able to generate any revenue growth in the long run.

Do you manage a small- to medium- sized HVAC installation and repair business? Do you own a family business that has been operating for years, but is needing to increase sales? If you are searching for HVAC marketing ideas and wondering how to grow your HVAC business and drive profitability, you have probably been searching for innovative approaches that optimize your company’s performance and increase workplace efficiency to drive your business’s bottom line.

Working in the HVAC industry is serious business, and it can oftentimes lead an HVAC technician into some highly stressful situations--leaving little time for hvac humor. Let’s say that you have a client and his or her cooling system breaks down during a long week complete with sunny skies and ninety-degree weather—oh, and let’s add that this client lives in the middle of a Nevada desert, for good measure. You can imagine that your client will already be unhappy at best due to his or her misfortune.

Here at Optsy, our customized software program can act as a warehouse management system for construction companies, HVAC companies and more. Our software can also help you run your business more efficiently by organizing and tracking your field service jobs in one place.

ere at Optsy we are excited to announce the release of two critical updates to the Optsy FieldOne Systems software interface. Job work order attachments are now easier to find, and previous agreements and service contracts from jobs can now be copied and duplicated.

Sometimes when we work with field service organizations, we get financial accounting questions. This is fine, although a little bit odd at first -- we create and maintain field service management (FSM) mobile-first software, and we are by no means accountants. But because these questions do arise, we wanted to dedicate a quick entry to them. It’s important to lay out a couple of caveats up front before we do, however:

There’s a good chance your field service techs will never show up to client sites looking like this: