The Optsy Blog

WE HAVE A LOT TO SAY ABOUT FIELD SERVICE

Social Media Marketing and Selling in Field Service

Author: John Needham Date: Nov 1, 2017 2:25:57 PM

 

Social media is very powerful, and has changed the sales and marketing games in numerous, noticeable ways.  As of this summer, the global population was around 7.5 billion people.  3.7 billion people have Internet access, and of those people, 2.3 billion are on some form of social media.  The math shows us that only about 42% of the global population is on the Internet.  Among that 42%, 72% percent of people are active on some form of social media. 

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Boosting HVAC Sales during the Fall and Spring Seasonal Slowdowns

Author: John Needham Date: Nov 1, 2017 2:25:04 PM

 

 

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Calculating Required Rate of Return for Your Field Service Business

Author: John Needham Date: Oct 27, 2017 2:51:00 PM

 

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Social Media for HVAC Contractors & Field Service Companies

Author: John Needham Date: Oct 11, 2017 4:23:00 PM

 

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Optsy Blog—Update to Invoice Management

Author: John Needham Date: Sep 19, 2017 4:18:32 PM

Thinking about using field service management software?

For many years, Optsy has worked with a variety of small to mid-sized businesses in field services industries, including, but certainly not limited to, HVAC, Plumbing, Electrical, and Construction Services. With our customizable field service management software, we provide solutions that streamline your company’s processes and improve your workflow.

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Boosting Sales in the Slow Season for HVAC Companies

Author: John Needham Date: Sep 15, 2017 9:34:00 AM

 

Autumn is upon us, which can only mean one thing:  the slow season for HVAC companies has arrived. Traditionally, the hotter summer months and the colder winter months bring about a much greater need for HVAC service due to the extreme temperatures associated with both seasons.  However, during the spring and fall, business owners often wonder what service an HVAC company can sell during the slow season.  

 

Just because there’s seasonal downtime doesn’t mean that bills stop coming in, and that employees stop wanting a weekly paycheck.  Boosting sales and driving growth during the HVAC slow season is important. But how can you do it?  We’ve come up with four solutions that can help your field service company thrive during the slow season for HVAC.  

 

 

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HVAC Technician Uniforms and What's Trending

Author: John Needham Date: Aug 31, 2017 12:01:00 AM

 

Let’s be honest here. For most of the last 20-30 years, HVAC technician uniforms—along with the attire of other branches across numerous field service industries—have looked something like this:

 

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Benefits of Wearable Technology for Field Service Businesses

Author: John Needham Date: Aug 30, 2017 4:20:00 PM

 

‘Wearables’ are any kind electronic technologies that can be incorporated into clothing and other accessories and comfortably worn on the body.  These wearables are essentially miniature computers that go wherever your techs go, measuring many different types of data that impact jobs performed by your field service industry business. 

 

Two of the more prominent, mainstream examples of wearables in recent years are Google Glass and the Apple Watch, and in some ways both of these products have been viewed as failures.  There is a genuine concern felt within the field service industry business world that wearable technology in the workplace is merely a trendy, experimental phase, and may not be able to generate any revenue growth in the long run. 

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Best HVAC Service Business Puns, HVAC Humor and How to Sneak Them in

Author: John Needham Date: Aug 11, 2017 2:41:00 PM

 

Working in the HVAC industry is serious business, and it can oftentimes lead an HVAC technician into some highly stressful situations--leaving little time for hvac humor.  Let’s say that you have a client and his or her cooling system breaks down during a long week complete with sunny skies and ninety-degree weather—oh, and let’s add that this client lives in the middle of a Nevada desert, for good measure.  You can imagine that your client will already be unhappy at best due to his or her misfortune. 

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HVAC Marketing Ideas and Small Business Growth Ideas

Author: John Needham Date: Aug 11, 2017 9:55:00 AM

 Do you manage a small- to medium- sized HVAC installation and repair business?  Do you own a family business that has been operating for years, but is needing to increase sales?  If you are searching for HVAC marketing ideas and wondering how to grow your HVAC business and drive profitability, you have probably been searching for innovative approaches that optimize your company’s performance and increase workplace efficiency to drive your business’s bottom line. 

 

Although we are nearing the beginning of seasonal downtime in the HVAC industry, here are six HVAC marketing ideas and strategies that you should consider implementing in order to take your business to the next level. 

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